Featured in Elite Property News: Helen Chong on Redefining Ultra-Luxury in California
We are honored to share that Elite Property News recently featured HAYLEN Group and our founder, Helen Chong, in a national spotlight titled:
“The Quiet Power Broker Redefining Ultra-Luxury Real Estate in California.”
The article explores Helen’s journey from immigrant student putting herself through UCLA to founding a boutique brokerage serving legacy-minded clients across Northern and Southern California.
But more importantly, it captures what HAYLEN has always stood for:
Real estate built on trust.
Guidance grounded in analysis.
Relationships rooted in care.
In an industry often driven by optics, the feature highlights Helen’s belief that luxury is not defined by price point — it is defined by:
The level of care you bring to every client
The clarity behind every recommendation
The long-term vision behind every transaction
As the article shares, HAYLEN was built to serve buyers, sellers, and investors who are thinking beyond the next deal. Our clients are building legacies — for their families, their businesses, and their futures.
This philosophy closely reflects our core belief:
Where Real Estate Becomes Legacy.
Elite Property News spotlighted Helen’s unique background as a former financial analyst and CCIM designee, bringing commercial-level investment discipline into the residential luxury space.
At HAYLEN, every property is evaluated through a dual lens:
Lifestyle alignment
Long-term investment strength
Exit strategies and appreciation potential
Quality of renovation and structural fundamentals
We don’t push transactions.
We evaluate whether a move truly supports a client’s broader goals.
Because as our key messaging states:
From transactional to transformational.
One of the central themes of the feature is trust.
Helen shares that high-net-worth clients are accustomed to being pitched. What they value most is transparency, consistency, and integrity.
Sometimes that means advising a client not to buy.
Sometimes it means turning down business if values don’t align.
That commitment to integrity is what allows relationships to extend across multiple acquisitions, portfolios, and generations.
As we often say:
This isn’t real estate for show.
It’s real estate that protects futures and quietly changes lives.
#PowerToChangeLives
The article also highlights Helen’s multicultural background and cross-border fluency — bridging Silicon Valley innovation, Los Angeles legacy estates, and international investors seeking U.S. opportunities.
From ultra-luxury residential estates to multifamily portfolios and hybrid crypto-funded transactions, HAYLEN continues to operate at the intersection of:
Lifestyle strategy
Portfolio growth
Cultural intelligence
White-glove service without performance
This is the new blueprint for ultra-luxury.
We are deeply grateful to Elite Property News and writer Rhiannon Frater for capturing the heart behind our work.
Recognition is meaningful — but what matters most is the continued trust of the clients, partners, and communities we serve.
If you are exploring your next move — residential or commercial — we welcome a thoughtful conversation about how real estate can support your long-term vision.
Because luxury is not about the transaction.
It’s about the legacy you’re building.
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You’ve got questions and we can’t wait to answer them.